The Allpage brand.
Our logo, colors, type and voice, and the way we draw. Use them when you write about us or build with us.
Four shapes, one square.
Two squares and two circles: the different pieces of a business, fitting together. The wordmark is set in our rounded interface type.
Keep at least half the mark’s height clear on every side.
The mark works down to 16px. The full logo, down to 96px wide.
Don’t recolor, stretch, rotate or outline the shapes, or set the wordmark in another font.
Sky blue, soft paper, a little watercolor.
Every interface color derives from one seed, so the whole product changes together. The watercolor pigments are for illustration, never for text.
The mark
#0C79D8The squares#68C4FFThe circlesInterface
#1170E0The seed every surface derives from#1A2A41Text#EEF5FFPage backgrounds#E6F0FFSelected and highlightedWatercolor
#6CA6F7Big pools, the Allpage card#B6D3FDExamples, clouds#F8C970Highlights, lamps, pricing#82C38FTrees, growth#F19D9DWarmth, accents#ADA397Sidewalks, quiet groundA serif to say it, rounded type to do it.
Open this afternoon.
Headlines only. Regular weight, tight tracking, italic for the one phrase that matters.
Bookings, reminders and replies, handled.
Everything you read and tap: body, labels, buttons.
it’s live, try it
Kickers and notes in the margin. A few words at a time, never a paragraph.
Plain, direct, kind.
We write like a smart friend who runs a business: the point first, the next step clear, nothing to decode.
SayYour site is live.
NotWe’re excited to let you know that your site is now live!
SayPick a time that works.
NotMost customers prefer to choose a time.
SayReminders go out the day before.
NotLeverage automated reminder workflows.
SayChange your hours once and it’s right everywhere.
NotConsistency, reimagined.
Drawn by hand, painted in watercolor.
Pencil outlines with a slight wobble, washes that pool at the edges and notes in the margin. Product screens stay crisp, so what’s real reads as real.
Make your own brand kit. Free.
A logo, colors, typography and a voice for your business, in about a minute. Download it for anywhere, or start your Allpage site with it and everything will already match.
Make your brand kit