Research your customers
Who your customers are, what they need and where they look.
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Questions
What do I get?
Two to four customer profiles. Each says who they are, what they need, where they look for a business like yours, what they typically pay and what stops them from buying.
Where does it come from?
Research reads about your kind of business and where you are. Check it against the people you know, and change anything. Your own words always win.
Does it cost anything?
Your first few research runs are free. After that, research uses credits, and we say so before it runs.
What happens to it?
The profiles go into your business plan. Your website, campaigns and the assistant use them, so what they write speaks to the right people.
Next
Write a business plan
Your customers, market, pricing, positioning and goals in one plan, with research to fill it in.
Write a business plan