Make your brand kit

Your brand kit is your logo, colors, fonts and voice in one place. On Allpage your website, emails and checkout wear it, so you change a color once and every one of them follows.

Make one on the brand kit page: pick a logo (a symbol or your initials), colors and fonts, then Download brand kit. It’s free and needs no account. The download has your logo in three versions, your colors and fonts for websites and other tools, a one-page brand guide to print, and how you sound.

Already have a brand? Open Website, then Brand. Upload your logo, enter your exact color (like #2f7d5b) and pick your fonts, or give us your website and we read its color, fonts and logo. We carry a set of web fonts, so a font from your website may not be one of them: we suggest the closest, and you can change it.

Download your brand kit on the Brand page gets the same files for the kit your business wears now, with your own logo image inside.

For agents

The free tool is /make/brand-kit (and /make/logo); the owner’s kit is brand.kit, changed with brand.update (palette with theme: "custom" and accent as #rrggbb for an exact color, type with font ids, logo with mode: "image" and an uploaded or HTTPS image). Bring a logo from a link with files.importFromUrl, then brand.update. Read a website’s look with onboarding.readWebsite (its look and logo). The makers (brand.generateLogo, brand.generatePalette, brand.generateType, brand.suggestLook, brand.voiceFromSample) take what you made yourself too. The download is built in the browser from the kit; there is no download operation.